New Hotmail: the greymail fighter

Half of your mailbox is filled with greymail. Greymail is all these newsletter and promotions you get in your inbox because you subscribed one day to a website that legally resold your data to other parties.

What you think of being spam is in fact something you –unknowingly- accepted to receive. Real spam is a crime, and Microsoft fights these daily 8 billion unwanted messages by actions of the Digital Crimes Unit, the introduction of the ‘trusted sender’ principle in its products and the use of a Smart Screen filter than screens the incoming mails. This way Hotmail scores an astonishing low percentage of spam, ranging between 0 and 3%.

Microsoft introduces the coming weeks great new functions to Hotmail to reduces the greymail in your mailbox and making it at the same time a lot more efficient

• The smart newsletter filter: let you mark newsletters to delete or unsubscribe to them in 1 click
• The use of categories and comprehensive folder management: Hotmail allows to categorize directly in the inbox
• Automated cleanup: makes you clean your mails in an automated way just like old newsletter or outdated promotions.
• Flags on top: flagged mails stay at the top of your list of emails, so you cannot forget and have an easy overview
• Immediate actions: hover with your cursor on a mail and you see a couple of actions popping up: delete, mark, sweep… with 1 click.

No wonder Hotmail still is the number 1 free mail service around the world. The mail service of Microsoft is a natural extension to the world of social media. It is self-evident that social media are built-in in the Hotmail. Official figures show that, apart from SMS, chat and postings, email still has its role to play among all generations. Hotmail users in Belgium between 15 and 24 spend more minutes per month with their mail than 1 year ago: 71 minutes vs 57. The generation of 55+ today spends 185 minutes per month on mail unlike the 65 minutes a year ago.

Mail is not dead, and the new Hotmail makes it faster, easier and more reliable. Test it! You will see you have a great mail companion for the rest of your digital life.